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Thought Leadership

Welcome to SugarFree

Hi there. My name is Tom and you’ve found SugarFree, an advertising software company that helps brands & agencies navigate the cookieless world. The addressable advertising world is changing, with cookies and other heavily relied upon forms of direct targeting…
Tom Riordan
July 7, 2022
Thought Leadership

Where Have All the iPhones Gone?

With reports of opt-out rates over 95%, iOS 14.5 is feeling like an even bigger shock than anticipated for publishers and marketers. It's hard to get an accurate count—because, ya know, Apple—but one thing is for sure: the majority of…
Tom Riordan
July 7, 2022
Industry News

LiveRamp ATS a Slam Dunk, says Forrester

The research is in: Forrester is suggesting massive revenue gains for brands that use LiveRamp's new ATS cookie alternative. Should every advertiser expect this good of a return? Like many ad folks, I've been consuming various LiveRamp products for years.…
Tom Riordan
July 7, 2022
Thought Leadership

The Anonymous Internet

The date was June 23rd, 2021, and the digital advertising world was right on schedule to eventually fall apart. The deprecation of 3rd parties cookies in Chrome — the most popular web browser globally — would come at year’s end.…
Tom Riordan
July 6, 2022