Hi there. My name is Tom and you’ve found SugarFree, an advertising software company that helps brands & agencies navigate the cookieless world. The addressable advertising world is changing, with cookies and other heavily relied upon forms of direct targeting…

With reports of opt-out rates over 95%, iOS 14.5 is feeling like an even bigger shock than anticipated for publishers and marketers. It's hard to get an accurate count—because, ya know, Apple—but one thing is for sure: the majority of…

The date was June 23rd, 2021, and the digital advertising world was right on schedule to eventually fall apart. The deprecation of 3rd parties cookies in Chrome — the most popular web browser globally — would come at year’s end.…