3M x SugarFree
3M x SugarFree
3M x SugarFree
3M x SugarFree
3M x SugarFree
3M x SugarFree
Campaign Objective
3M came to SugarFree for help driving sales against Adults 21-34 for a product primarily sold at Walmart retail locations.
Previous Approach
3M previously ran primarily national campaigns across a handful of premium digital video publishers.
“With SugarFree, we can layer sophisticated targeting across our publisher mix without sacrificing reach like we do with cookie-based solutions.”
Chris LunaSr. Global Media Manager at 3M
Strategy
Build a geo targeting plan that focuses delivery on ZIP codes with high concentrations of Adults 21-34 and the easiest access to Walmarts, such as urban areas, college towns and suburbs with young families.
Activation
3M used the SugarFree Geo Scenario Planner to compare different approaches for geo-targeting the US, from national to hyper-local and everywhere in between. They chose the targeting scenario with the best balance of accuracy & reach and activated its list of ZIP codes across their favorite premium media partners.
+22
Accuracy Boost
Results
The campaign geo footprint generated an estimated 22% increase in Adult 21-34 Impressions with delivery concentrated around Walmart retail locations.
