Hit Your Advertising Goals Without Being a Creep
Kick the cookie. Start planning using privacy-safe datasets today.
SugarFree is the easy way to effectively target & measure campaigns using groups instead of individuals, ensuring consumer privacy at scale.
WHY I FOUNDED SUGARFREE
I’ve worked with advertisers for over a decade to rethink their targeting & measurement strategies amidst a growing sea of available consumer datapoints.
During stops at Spark Foundry, cross-screen video disruptors TubeMogul, and enterprise level personalization leaders Adobe, I found an ad industry obsessed with tracking, targeting and measuring individual people – despite a growing chorus of regulators and consumers saying they’re not OK with this sort of behavior long term.
Could it make sense for advertisers to altogether reject hyper-personalized targeting and measurement in favor of approaches that are both broader-reaching and more consumer-friendly? SugarFree was founded to help brand & agencies answer this question for themselves.